I love discovering make-up brands with unique benefits. It Cosmetics is not only healthy but also improves the skin. They work with plastic surgeons and use an Innovative Technology (It) to provide clinically proven products.
The first product I purchased was the CC+ cream. I was in search of one with good coverage and a high spf. The It Cosmetics one had good coverage, spf 50, and anti-aging benefits. I have been using this product for over a year now, and I still love it. I recently posted a photo on my instagram with the cc+ cream, I had gone on a hike and used it as my sunscreen. Every time I know that I will be out in the sun for a long time I wear it. Overall this product is amazing and I would recommend it to anyone.
The Naturally Pretty Palette is great! My favorite thing about it is that all the shades are matte with a velvety texture that makes them very blend able, but if you want to make them shimmery you can just add the transforming pearl shade on top (It’s also a good highlighter for the the brow bone). I can’t wait to get my hands on the other newer palettes!
I am a lip product enthusiast, I am always looking for new lipsticks and glosses. The CC+ lip serum not only hydrates the lips but also color corrects and has anti-aging benefits. The lips and eyes have the thinest layer of skin, so they tend to show signs of aging first. It is not a bad idea to prevent aging while looking great at the same time. I own it in the shade Love.
The Vitality Lip Flush 4 in 1 lipsticks are really pretty. I own the shades Love Story and Rose Flush. When I wear them I tend to apply them just once and add a gloss on top through out the day, they are a stain so they last the whole day.
I tend to get dark circles under my eyes due to the fact the I like going to sleep late a lot. So I was in the search for a product that would have good coverage but also have anti-aging benefits. The Bye Bye Under Eye does a great job at concealing, it has a little bit of a salmon tone to it, so it cancels out the purpleness under my eyes. I just add a little bit of highlight and setting powder on top and I am good to go. They also have other concealers that sound great as well.
The CC+ Radiance Ombre Bronzer is one of my favorites I own. I usually use it for long periods of times then stop, and comeback to it again. I like to use the matte side by itself or occasionally mix them together. I use the shimmery side as a highlighter or on my eyelids from time to time.
Overall It Cosmetics is a very good brand that I recommend for anyone to try. There is still a few products that I would like to get my hands on, like the brushes, eyeshadow palettes and their veil beauty fluid foundation. Thanks for reading!